Sunday, December 6, 2009

The GiO bringing back the idea of home studios?



In 1969, Jimi Hendrix climaxed the Woodstock festival with his rendition of the Star Spangled Banner. At Woodstock the audience peaked at over 500,000 people. Hendrix had a wall of amplifiers that blew everyone’s minds with the rocking sounds that emanated from his guitar. Now, Apogee has unleashed a guitar interface called the GiO. According to futuremusic.com, The GiO can provide the same quality sound like what Hendrix did at Woodstock.

Musicians are able to access different sounds and control the recording process from your feet with the GiO. The GiO also gives musicians the chance to be mobile by having the ability to manipulate both the guitar and the computer at the same time. Mac created a program called Logic Studio that gives musicians 25 simulated amplified sounds for $500. With the advent of this new computer software musicians are now able to provide more of a quality sound with the GiO than what Hendrix ever could with regular amplifiers.

This could be a possible trend in the music industry because more artists are starting to produce their own music at home and USA Today also reported that music software sales are booming, according to the National Association of Music Merchants, which represents music shops. Also that their revenue has grown to almost $500 million in 2008, from $140 million in 1999. Guitarists, who do session work or collaborate with others, don't even have to bother re-recording a track later. With the advent of the GiO would the regular recording studios lose money? Tony Berg a veteran music producer believes that the GiO is the future of the recording industry. And with all these attachments for Macs who knows, maybe the next big thing is to connect a pot to the Mac and see if it could cook something. Who knows? The possibilities are endless.

1 comment:

  1. The "perfect sounds" of the amplifier may be ideal for someone who is an amateur player, but with the popularity of autotune and the ability to remove imperfections, we lose the human quality of making music. Music is more than just playing a correct note for a specified amount of time; it's about expressing oneself through the art of creating music.

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