Friday, November 27, 2009

iPhone app helps passengers overcome fear of flying


Has ever been a time where you’ve gotten nervous from being on a flight? Well there’s an app for that. Virgin Atlantic partnered with Mental Workout has created a “Flying without fear course” on the iPhone and iPod touch. This fear iButton was designed so that people would be able to overcome their fear of flying. The app lets people become familiar with the types of unsettling noises that stem from the plane, also the sounds you hear when the plane loses control.

Richard Branson, president of Virgin Atlantic, stated in an article, “Our first iPhone app will bring the benefits of our successful flying without fear course to millions of people around the world who are now using mobile technology to make life better”. Stan Schroeder from Masable.com said that the panic button has a 98% success rate and then he goes on further to say that that the app would be really useful to people with a legitimate fear of flying.


I agree with Schroeder because a lot of people become unsettled after a flight. And I believe that if I was in that situation, I would want something that could relieve my fear of flying. This could be a new marketing scheme by Apple because the company uses customer fears as a way of forcing people to buy the iPhone and iPod touch. But it should be good anyway, the app is available for $4.99 in the Apple App store.

2 comments:

  1. Good article, Although I am not afrid of flying this is a good tool for those who do.Apple has done it again, great inovation.

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  2. I enjoyed the article. That is a great application that has been created for the Iphone. I do agree that Apple may be exploiting some of customer's fears by charging for the application. I know some friends who could use it though.

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